What Is Search Engine Optimization (SEO) & Who Needs It?

Search Engine Optimization or SEO is a way to increase the quantity and quality of traffic to your website with the help of organic search results. You perform SEO campaigns to improve the rank of your website on the search results and get free traffic to your website. Every website owner can benefit from SEO, especially the business websites that are aiming to get more traffic and potential customers.

It may sound very simple, but SEO is extremely complicated as it is composed of different strategies like PPC advertising, Social Media Marketing, Content Marketing and more. All these strategies make up SEO as a whole as all of them can have an effect on your ranking on the search engines.

Let’s take a closer look at Search Engine Optimization and its immediate effect to your online business.

I have an Online Business, Do I Need it?

SEO was created for all businesses online, but it is only applicable for businesses with websites. It is true that a lot of businesses are only relying on social media sites like Facebook, Twitter, Instagram and more to showcase their products and services, but if you don’t have your own website, you don’t have a consistent platform where all the transactions would happen.

By having a website, you can showcase your products and services and expand your reach. SEO comes to play once you build your own website because you need to make sure that your website would appear at the top of the search results. You won’t get a lot of traffic without SEO and this is a fact. Social media sites can give you a lot of traffic, but they are only a small part of a whole.

Do you need it now? Maybe not, but you will definitely need SEO in the future.

Is This A One-Time Strategy?

No! SEO is a continuous campaign and you cannot stop doing it because your competitors are doing their best to get ahead of you on the search results.

Let’s look at a very simple example of how the users actually use the search engines. They key in the keyword on the search engine and the results would show up. Usually, there are only 10 websites listed on the first page of the result along with a couple of ads at the beginning.

If you are the user, would you go to the second page to find what you are looking for? No! Most people would just use a different keyword and search again. According to the research of Online Ad Network Chitika, the page one of Google searches enjoys 95% of the total search traffic.

So what does it have to do with SEO being a continuous strategy? If you stopped doing SEO on your website, your competitors will get ahead of you and your website will be pushed down until it goes out of the first page.

SEO is applicable for all websites out there. It doesn’t matter if you only have a website to share information or to sell products because if you want to get more traffic and audience to your website, you need SEO to do the job for you.

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