Want Better Leads? Try Actually Telling Google What a Good Lead Is
What’s Going Wrong
Most business owners (and even their hired-gun marketers) treat Local Service Ads like a vending machine: insert budget, wait for leads, celebrate with a Diet Coke. The problem? Google’s LSA platform isn’t a vending machine—it’s more like a giant AI-powered feedback loop. And if you’re not feeding it quality data, it’s going to assume you don’t care… and send your leads elsewhere.
Here’s what usually happens: a lead comes in, someone picks up the phone, the call ends, and everyone moves on with their lives. No one logs into the LSA dashboard. No one marks whether it was qualified or not. No one writes a single word of feedback. That’d be fine if Google were a psychic, but it’s not—it’s a nosy robot that thrives on confirmation. And when you ghost it, it stops trusting you with the good stuff.
This mistake is common because most folks don’t even know feedback is an option. Or they figure, “Meh, too much work.” But skipping this step is like ignoring customer reviews—it doesn’t just make you invisible, it makes you irrelevant.
The Consequence
Let’s do the math. If you’re one of 75 businesses showing up for the same service in your area, and you’re doing nothing special, you’ll show up 1 out of 75 times. That’s not a strategy—that’s a raffle. And the prize? A low-quality lead who’s already talked to three of your competitors before they even got to you.
But when you ignore the feedback loop, it gets worse. Google’s AI is listening to your calls. It's trying to figure out if they’re legit leads. But it’s not perfect. If you don’t correct it—if you don’t tell it what a good lead actually looks like—it assumes you’re fine with whatever junk it's sending. No feedback? No problem—Google just slides your competitors into that top 3 slot instead.
You lose placement. You lose visibility. You waste your budget. And the worst part? You might not even realize you’re bleeding out until your pipeline is bone dry and your phone’s quieter than a church on Monday.
The Fix
Log into your LSA lead dashboard and start rating every single call. That’s it. Seriously. After every call—good, bad, or “who even was that?”—go into the system and mark whether it was a qualified lead. Then, write a short note summarizing what happened.
“This guy was just trying to sell me insurance = not qualified.”
“Legit customer asking about pricing = qualified.”
Simple stuff, but gold to Google.
That feedback does two magical things:
It trains the algorithm on what a real lead looks like, so it starts sending you more of them.
It backs you up when you want to dispute a garbage lead and get that money refunded.
Yes, it takes time. But you know what takes more time? Chasing unqualified leads and wondering why your phone stopped ringing.
And if you don’t want to spend your day playing call detective—we got you. System X Designs handles this entire process for our clients. We pair it with our Voice AI Xpert and our own internal AI tools to automatically transcribe, analyze, and summarize every lead. We handle it end to end. You just enjoy the lead quality upgrade.
What You Get
Let’s talk real results. One of our clients operates in a major metro area absolutely flooded with LSA competitors. Dozens—maybe hundreds—of other businesses fighting for attention. And yet? That client holds a top-three placement 97% of the time. And they sit in the #1 spot over half the time.
That’s not luck. That’s not magic. That’s what happens when you feed the algorithm what it wants and manage your budget with purpose. Google rewards the businesses that help it get smarter. If you’re making life easier for their AI, they’ll return the favor with better placement, better leads, and more bang for your buck.
Do this right, and LSA stops being a gamble—and starts being a lead machine.
Pro Tip
Don’t want to manually log every lead? Don’t. Let automation do the heavy lifting.
With System X Designs, we integrate our Voice AI Xpert to handle every incoming LSA call. Our system transcribes it, determines if it was qualified, and writes the call notes—all automatically. Then it feeds that data straight into the LSA dashboard, where Google’s algorithm can gobble it up.
You get smarter ads, cleaner lead data, and more visibility… without lifting a finger.
Take Action
Look, I get it—listening to every LSA call and writing up notes feels like a total time suck. But here’s the truth: if you’re not telling Google which leads are good and which ones are junk, you’re training their algorithm to send you more junk. That means lower placement, wasted budget, and fewer qualified leads.
We can take this off your plate. We’ll monitor every call, transcribe it, rate it, and give Google exactly what it wants—so you can get the leads you actually want.
Visit https://www.systemxdesigns.com/work-with-us and let's fix this.
